The significance of “design thinking” to innovation and collaboration could not be better demonstrated than in it is here, in Tom Wujec’s TED talk. Tom presents his research using “the marshmallow tower.” This simple exercise reveals profound (and amusing) truths about how people think, and how that thinking can kill – or cultivate – creativity.
On 04.25.10, In Bright Ideas, by Julia Fischer Baumgartner











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