Innovative organizations cannot sustain their achievements without fresh ideas and new approaches that are often brought in by new hires. Companies that foster innovation need not just highly skilled workforce; they need highly engaged employees – people who love to work there, who are motivated to be creative, and whose personal values fit well the organizational culture. Finding the “right” people for the organization is a challenge that goes through all stages of a recruitment process. However, if the initial step of generating applicants fails to bring these “right” people into the mix, the whole hiring process may prove fruitless.