On 04.25.10, In Bright Ideas, by Julia Fischer Baumgartner
The significance of “design thinking” to innovation and collaboration could not be better demonstrated than in it is here, in Tom Wujec’s TED talk. Tom presents his research using “the marshmallow tower.” This simple exercise reveals profound (and amusing) truths about how people think, and how that thinking can kill – or cultivate – creativity.
On 06.10.09, In Featured Articles, by Julia Fischer Baumgartner
Have you ever experienced an “ah ha” moment? It’s what you feel when insight strikes, when a solution to a tough problem suddenly occurs to you, or when a great idea hits you seemingly “out of the blue.” Behavioral scientists have been studying this phenomenon for over a century. Recent research indicates that this creative [...]