It’s time to stop treating our creative thinkers like kooky grown-up children and start respecting the deep practice and education they bring to their work. It’s time to become one of them.
In an innovative culture, high cultural intelligence (CQ) is present, valued and nurtured. The economic demands on organizations to become laboratories of innovation will require workforces made up of individuals possessing high CQ. As high CQ becomes more and more valued, and in turn becomes part of business school training, the wider culture will begin to find greater flexibility along the Hofstede’s cultural dimensions over time.
Could organizations that adopt cultures of innovation birth a wider movement for cultural evolution on a national, and even a global, scale?